As part of the 2025 Knowledge Translation and Transfer Conference, Ryan Gibson shared reflections on the Rural Futures: Mobilizing Knowledge and Sustaining Partnerships initiative. The Rural Futures initiative ensured rural knowledge and experiences within the university were translated and mobilized to rural partners in local government, community-based organizations, charities/nonprofits, Indigenous communities, all levels of government, businesses, and other researchers. The initiative created an online portal to showcase and mobilize rural research conducted at the University of Guelph by graduate students and faculty. The portal served as a pathfinder to connect rural partners to rural researchers. Learn more information on this initiative at www.rural.uoguelph.ca.